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Bachelor in Business Administration (B.B.A)

Relevance of B.B.A: Management studies have become the order of the day for new generation students who wish to live life with authority and confidence. Our business administration Programme provides a rigorous training in Business Management and Finance. The emphasis is on contemporary issues affecting business and problem solving, such as Management of Change within an increasingly dynamic environment and the development of business skills across organizations and sectors.

B.B.A. or Bachelor of Business Administration is a degree Programme that truly reflects the reality of globalization. It exposes students to the core area of management as well as given them ample opportunity to specialize in a variety of subjects: Accounting, Business Law, Ethics, Economics, Finance, Management Information Systems, Marketing, Organizational Behaviour, Human Resource Management, Statistics & Business Strategy etc.
The B.B.A. programme opens new doors of opportunity to students. It is more applied than any other undergraduate degree. The programme teaches as how to improve an organization and make it more efficient.

Duration and  Course Structure of the Programme: The duration of the programme is 3 years and the subjects offered during the programme are:

First Semester Third Semester Fifth Semester
  1. Business Organization
  2. Business Mathematics
  3. Principles of Economics
  4. Book Keeping & Basic Accounting
  5. Business Laws
  6. Fundamentals of Business Management
  7. Business Ethics
  8. Viva-Voce

  1. Advertising Management
  2. Indian Banking System
  3. Human Resource Management
  4. Marketing Management
  5. Company Accounts
  6. Company Law
  7. Viva-Voce
  1. Managerial Economics
  2. Entrepreneurship & Small Business Management
  3. Income Tax Laws & Accounting
  4. Cost & Management Accounting
  5. Industrial Law
  6. Fundamentals of Computers
  7. Environmental Science
  8. Viva-Voce
Second Semester Fourth Semester Sixth Semester
  1. Business Environment
  2. Business Communication
  3. Indian Economy
  4. Principles of Accounting
  5. Organizational Behaviour
  6. Business Statistics
  7. Presentation & Viva-Voce
  1. Consumer Behaviour
  2. Financial Management
  3. Production Management
  4. Sales Management
  5. Research Methodology
  6. Operation Research
  7. Market Survey Report & Project Evaluation
  8. Viva-Voce
  1. International Trade
  2. Strategic Management & Business Policy
  3. VAT & Service Tax
  4. Management Information System
  5. Auditing
  6. Fundamentals of E-Commerce
  7. Project Report & Evaluation & Viva-Voce

Internal Assessment: The internal assessment process is a flexible combination of internal examinations, group and individual assignments, presentations and practical work. Assessment is performed at the end of each semester and 30% marks are based on internal assessment.

Teaching Methodology: The programme utilizes a variety of teaching & learning styles. The knowledge content is covered through lectures, tutorials, workshops, practical work, and problem solving exercises, case studies, business games, simulation, business report writing & presentations. The students also have an opportunity to work in smaller groups.

Admission Procedure:
Eligibility for B.B.A: Intermediate from any board or any other equivalent examination of Arts, Science & Commerce etc. Students appearing in the Intermediate may also apply, subject to production of evidence of passing the examination at the time of admission.

  1. The college prospectus containing the admission form shall be available from the Administrative Block of College at 620, W-Block, Saket Nagar, Kanpur-208014 on the payment of Rs. 200 in cash (non-refundable).
  2. Self-attested photocopies countersigned by parents/guardians, of all the previous marksheets, original copies of migration & transfer certificates must be attached with the admission form. Two passport size photographs & three self addressed inland letters are to be submitted with the admission form.
  3. The admission to B.B.A. programme is based on. The marks obtained in Class XII examination and Personal Interview.
  4. All those students who failed in B.B.A.I, II and III year will not be given admission in the college again.
  5. The Director of the college is authorised to revise or change the admission procedure.
  6. The decision of the Director regarding admission shall be final and he has the right to cancel any admission.

Warning: Any concealment, fraud and/or misrepresentation at the time of admission will result in automatic cancellation of the admission of the candidate.